AI-native digital infrastructure for the Vitality Economy. Physical-world tailwinds. Southeast Asia has no equivalent.
Fitness. Nutrition. Coaching. Longevity. Corporate health. The things that determine whether you show up at full capacity or you don't. This is a USD 6.8 trillion economy — larger than the global oil & gas industry, larger than entertainment — and it has no institutional owner.
Defy is building the Grab for vitality in Southeast Asia. Grab started with rides, then layered food, payments, and financial services onto a single platform serving 700 million people. Defy starts with coaches — the supply side the entire sector depends on — then layers fitness centres, corporate health programmes, events, education, health products, media, and fintech onto the same infrastructure.
One platform. One data layer. Multiple businesses. Every new vertical makes every other one more valuable.
Corporate clients include UOB, Standard Chartered, and Sime Darby. Growth is organic with active waitlists. Inaugural event: 1,000+ participants across two days.
~55% blended net margin. Three modelled outcomes for a USD 2.5M seed:
| Downside | Base Case | Aggressive | |
|---|---|---|---|
| Coaches | 250 | 500 | 650 |
| Annual Revenue | USD 3.2M | USD 6.4M | USD 8.3M |
| Revenue Multiple | 5x | 10x | 18x |
| Valuation | USD 16M | USD 64M | USD 150M |
| Investor MOIC | 1.6x | 6.4x | 15.0x |
Temasek invested USD 47M into Cult.fit at USD 1.45B (March 2026). That took 10 years and USD 720M. Southeast Asia has no equivalent.
Shariah-compliant structure. 18-month runway to national proof. Use of funds: founding team, DefyOS platform, Coach Academy, flagship centre + replication, demand engine.
We are opening conversations with a select group of seed investors.
This is an invitation to build it with us.